CEO / PRESIDENT /
"I believe there is always a better solution waiting to be discovered and am committed to continually searching for ways to improve the overall customer experience."
Dale founded Bass Security in 1975 and his passion for customer service and satisfaction allowed the company to grow quickly over the years. In an effort to truly understand customer needs and industry trends, Dale adopted a hands-on approach that prompted him to personally serve in nearly every capacity within the company – from installer to call center operator. This type of personal experience provides him with the type of insight and perspective expected of an industry leader. Today, as the Chief Executive Officer and President of Bass Security, Dale remains committed to growing the company by identifying constant improvements and following proven best practices.
VICE PRESIDENT CUSTOMER SERVICE
“Making sure our customers are receiving the best products at the best price as quickly as possible…that is my priority."
Ever since Jeremy can remember, he has been working at Bass Security and, as a result, has a keen understanding of customer needs and market trends. Jeremy’s commitment to the business goes way beyond his namesake. Jeremy believes that hands-on experience is key to understanding the business and anticipating customer needs. In more recent years, Jeremy also gained experience in the contract hardware side of the business by writing specifications and working directly with end users and facility owners/managers on large construction projects. Jeremy oversees the project managers and customer service team responsible for timely and thorough completion of work orders and projects.
VICE PRESIDENT PURCHASING & LOGISTICS
"Service is a passion, not a job. Being able to recognize this simple fact can mean the difference between success and failure in this business."
Everyone in this business likes to claim they understand customer challenges and needs. But in Ron’s case, this understanding is deep rooted after spending more than 20 years living and breathing the retail experience. Serving in a variety of operations positions for retail giant Kmart Corporation, Ron possesses a unique perspective of the industry and what it takes to satisfy customers. Having joined Bass Security in 2002, Ron quickly worked his way up through the ranks into major leadership roles as a result of his demonstrated commitment to customer service. As the Vice President of Purchasing & Logistics, he oversees the customer logistics, production and procurement departments at Bass Security.
CHIEF FINANCIAL OFFICER
"No matter what the issue is, if you break it down to its smallest parts, you can usually find the solution. A touch of perseverance never hurts."
Ed is an experienced leader, with extensive executive and financial planning/controller experience. Prior to joining the Bass team, Ed was the President & CEO of Aluminum Products Company, Inc., a sizeable family-owned metals distribution and fabrication company, from 1998 through 2016, during which time he led a team of experienced professionals to successfully double the size of the company. Ed graduated from Alfred University with a B.A. in Economics & Business, partook in additional accounting courses at John Carrol University, and holds a CPA Certification (Ohio - inactive).
VICE PRESIDENT STRATEGIC INITIATIVES
"Learning and progress materialize from challenging the status quo and looking at problems from all angles."
Kellie joined Bass Security in 2019 and brings 20+ years of leadership experience from the mortgage field services and restaurant industry. In her short tenure at Bass Security, Kellie has touched many departments and processes - improving the efficiency of Bass Security. In her role she oversees strategic projects geared towards reducing manual tasks of our associates, building a stronger network of field technicians, and integrating our system with our customers'. Kellie oversees field technician compliance, training, and marketing.